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Bob was a TV executive whom Lois Lane managed to convince giving 30 seconds of prime time to Jonathan Kent's campaign.

Season Five[]

At the Talon, Lois was on the phone with Bob, attempting to convince him to lower the cost for a political add (for Jonathan Kent's campaign). She got Bob to drop ten grand by promising him a personal invitation to Senator Kent's election party, and that she would dance with Bob there (knowing that he had a crush on her).

Appearances[]

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